Living in Nice, France has given me a different perspective on the term ‘scallies’. We all know every city has them, every country hates them. But what we don’t realise is that they partially drive sales for big clothing brands, and in particular for the big football teams across the continent.
One of the first things I started to realise once living here, apart from the heat and the abundance of bread in my belly, was that alot of the ‘scallies’ here wore football tracksuits (trakkies) of a select number of big teams around europe.
I was flattered to still alot of them still wearing Liverpool trakkies along with the usual Real Madrid, AC Milan & Chelsea etc….
If you’ve not realised by now…al these big teams kits are made my Adidas…A king amongst tracksuits and the like.
So now to the main point.
Liverpool have split with Adidas, their first true love and loyal partner. From the awaydays, campus and gazelle, to Warrior, the new yanky doodle. Never made a football kit, but seem to have the drive to please.
The only thing is I can’t see any of these scallies, who basically walk around promoting the clubs, wearing a tracksuit produces by Warrior, can you?
So alluding to the title of this post, Everton signed a deal with Nike. They think they’ve hit the big time, in some ways it’s right, but in some its a burden of clone kit templates and less unique shirts. As Liverpool put up with from the ever-boring Adidas templates.
So Everton fans can now walk around with pride in a Nike tracksuit instead of Le Coq Sportif. And Liverpool fans can/have to walk around with Warrior. Wether its an amazing tracksuit or not…Warrior has alot to fight for when it comes to earning the loyalty of the scallies in Nice, never mind the ones in Liverpool…